Abacus helps airlines bolster passengers.

Saturday, 10th January 2009
Asia’s leading travel facilitator, is helping its airline partners boost passenger loads by pushing their seat inventories to its extensive network of travel agents using its proprietary technology solution.

Abacus International recently launched successful promotions in Thailand with AirAsia, Asia’s largest low-cost carrier (LCC).

Abacus International Vice-President for North Asia and Content Marketing, Patrick Lai said that in such a challenging market, it is crucial that every partner in the supply chain steps up their efforts to help stimulate the travel market.

“When the economic indicates were starting to head downwards, we saw the importance of opening new market avenues for regional airlines and embarked on a campaign with AirAsia to make their flights available to Abacus-connected travel agencies in Thailand via the Abacus Whiz system. We further encouraged the agents to make bookings by adding a reward scheme to the campaign,” said Mr. Lai.

The campaign saw an increase in bookings of AirAsia content in Thailand by five-fold. Abacus-connected travel agencies in Thailand enjoyed positive business results and received great feedback from their agents and customers on the Abacus-AirAsia campaign.

“Previously our consultants had to separately go to the internet to make AirAsia bookings and this can be quite inefficient as the internet has its connectivity issues during peak hours. Now that we can access AirAsia’s content via Abacus Whiz, our consultants are able to respond to customers’ requests faster and enjoy a much improved workflow,” said Mr. Tientavee Chityongyutt, Managing Director of S.T. International Co., Ltd.

Mr. Lai also added that “with the success of the campaign with AirAsia, we will continue to work with the other airlines for more promotions to stimulate demand across the regions in the coming months.”