Sunday, February 22, 2009

AirAsia approached to sponsor MU jersey

KUALA LUMPUR, Sat:

Low-cost-carrier AirAsia Bhd has been approached by Manchester United (MU)to sponsor the jersey of the soccer giants.

This was revealed by AirAsia chief executive officer Datuk Seri Tony Fernandes in his blog on Wednesday.

"Manchester United have just approached me on whether AirAsia would be interested in becoming their shirt sponsor," said Tony in his blog.

He said having the players of the most famous soccer club in the world donning jerseys with the name and logo of a Malaysian-born global brand was something all Malaysians could be proud of.

He, however, did not state whether AirAsia would make the commitment and asked visitors to the blog to give their feedback.
As of today, 88 per cent of the visitors voiced their support.

MU had to find new sponsors for the jersey after insurance giant AIG(American International Group), who are faced with financial difficulties as a result of the world economic crisis, did not seek to renew the deal.

The four-year sponsorship contract with AIG due to expire in 2010 is reported to be worth US$100 million (RM360 million).

Earlier this year, MU was also reported to have invited India's Sahara Group to enter the sponsorship deal.

MU, who are now leading in the English Premier League, have also announced that Malaysia would be one of their destinations in the club's Asian tour this year.

Their match against a Malaysian selection is scheduled for July 26.


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