14 November 2009
PETALING JAYA: Local low-cost carrier AsiaAsia has recorded a new international sales record with 402,222 seats snapped up in 24 hours after the launch of its “one million free seats” campaign on Nov 11.
The airline said another 489,000 seats were taken up on the second day.
AirAsia group deputy chief executive officer Datuk Kamarudin Meranun lauded the achievement.
“This is amazing news. We are blazing new trails, and our brand has gone global,” he said in a statement yesterday.
Regional commercial head Kathleen Tan said AirAsia’s website had registered over 300 million hits in the first 11 hours of the campaign alone.
“The success of the campaign is attributed to the power of our blog and social network platform with over 100,000 Facebook followers and more than 10,000 Twitter followers,” she said.
Tan said the overwhelming response confirmed its belief that consumers were both online savvy and embracing AirAsia’s low-fare revolution.
She also said the expanding route network and the frequency of flights allowed the guests to plan their itinerary to hop around Asean in particular, but also around Asia, Australia and Europe.