Saturday, December 12, 2009

Lat on board AirAsia’s A320

10 December 2009
Lat tells his story as Fernandes looks on

for the second time pays tribute to Malaysia’s greatest cartoonist Datuk Mohd Nor Khalid, better known as Lat, by featuring his masterpiece on its brand new A320 aircraft.

"We are proud to be associated with someone as talented and well-loved across the Asean region," said AirAsia group chief executive officer Datuk Seri Tony Fernandes.

"With the aircraft flying all over Asean, we believe his creativity will inspire other young artists to greater heights," he said.

"Lat’s colourful characters and universal stories have always captured the very ideals that make up Malaysia’s unique multi-racial society, celebrating not only its differences but also its similarities.

"These are also the very ideals that have helped AirAsia grow into the Truly Asean airline we’re proud to call ourselves today," Fernandes said.

The airline first featured Lat’s illustrations on one of its Boeing 737 aircraft in 2004.

"I have wanted the characters and storyboard to reflect the culture and way of life of the people of Asean as AirAsia has grown to become," Lat said in describing his work then. "My vision was for the people of Asean to identify with the characters on the plane."

Fernandes said it was only fitting to invite Lat back to illustrate his timeless art as the airline has an Asean crew and an "unparalleled route network that brings the rest of the world closer to the region".

"Now that we’re an Asean airline, our dream has been realised and Lat helped us realise that dream."

To celebrate its collaboration with Lat, AirAsia will produce a limited edition line of Lat merchandise, including a replica of the aircraft bearing his illustrations.


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