Tuesday, December 29, 2009

Tune Money's revamped portal goes live

29 December 2009

PETALING JAYA: As the company is in full swing towards a rebranding of its products and services scheduled for the first quarter of 2010, Tune Money Sdn Bhd has given a sneak preview of what's to come with the launch of its newly revamped and enhanced website portal, www.tunemoney.com.

The new portal was designed and developed to provide simple, user-friendly and reliable electronic access to users, customers and visitors.

Safety and security is an emphasis in terms of customers' data protection.

Tune Money CEO Joyce Lai said: "We have spent the past 12 months reassessing, remodelling and strategising our business and the enhanced portal is our first step in rebranding our products and services to the market. As an online-centric business, an interesting and user-friendly online interface is key in keeping our loyal existing customers and acquire new ones. With the economy heading towards full recovery, there is so much potential in the online financial services business that Tune Money is in, where we seek to capture the growing working class and middle-income group."

"We would like to encourage everyone to come and visit Tune Money's new portal at www.tunemoney.com to experience the enhanced new features. With easy navigation and browsing, visitors can also customize their preferred font size besides accessing the complete information on our products. Do check out or new loyalty and reward programmes too where you will find many interesting stuff," added Lai.

She said the portal will be Tune Money's main marketing, branding and communication tool to reach out to customers and everyone who is interested in its products and services, as well as partners and the public at large.

Tune Money is a one-stop financial services company which offers affordable prepaid cards under the Visa brand name and insurance products. Tune Money was set up in 2005 with the aim of eventually creating an online Tune consumer community together with its sister companies Tune Hotels.com and Tune Talk. In the long run, the plan is to integrate the Tune consumer community with that of AirAsia, the world's best low cost airline that shares the same co-owners and founders with the Tune Group in Dato' Sri Tony Fernandes and Dato' Kamarudin Meranun.

"We are continuously reviewing and improving the site so we welcome all comments and feedback.

We strive towards providing excellent service to our customers and ensuring that they have a pleasant and exciting experience online is our commitment," added Lai.

Daily Express

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