TAIPEI– AirAsia gets on a winning streak once again, when the carrier was awarded in the ‘Contribution to Taiwan Tourism’ category at the Taiwan Tourism Award 2010 ceremony, held at The Grand Hotel in Taipei today. The award was bestowed upon the airline by the Taiwan Tourism Bureau, for the carrier’s persistent contributions to the growth of Taiwan’s tourism industry, maintaining its status as one of the Asian region’s major tourist destinations.
The prestigious annual award celebration — one of the major celebratory events in Taiwan’s tourism sphere — honours tourism-related organizations which are deemed to have greatly contributed to the development of tourism activities in Taiwan. AirAsia was named the winner of the award for outstanding contributions to Taiwan’s tourism industry over the years by actively publicizing Taiwan’s various attractions, launching of travel promotions and aggressive marketing campaigns including continuous low fare offerings that drove high travel demands and growth to the country.
AirAsia Regional Head of Commercial, Kathleen Tan said, “We accept this award with full pride, as it vindicates our unremitting efforts in developing and promoting Taiwan as a haven for holidaymakers. It is indeed an immense honour to be recognized by Taiwan’s top tourism body, the Taiwan Tourism Bureau, for our contributions to the country’s tourism industry. Taiwan is one of the most important routes on our plate, and we remain committed to its growth as a major holiday destination.”
“AirAsia hopes to bring in more guests to Taiwan in many years to come, from our dedicated hubs in Kuala Lumpur and Kota Kinabalu in Malaysia and Bangkok in Thailand. This is attainable as its unique attractions, tourist-friendly facilities, shopping bargains and other varieties of leisure options puts Taiwan high on the list of our guests’ preferred travel destination. Nevertheless, we believe tourists traffic from Taiwan and its surrounding region to Asean and beyond will further increase with our low fares and fantastic deals. Guests may hop across our vast route network tapping into our hubs as a gateway to more than 70 hot destinations we fly to,” she adds.
Among the featured award categories of the evening were ‘Contribution to Taiwan Tourism’, ‘Passionate Tourism Organization’ and ‘Outstanding Theme Parks’. The nominees consisted of various local and foreign operators of tourism-related organizations such as travel agents, airlines, hoteliers and tour operators. Seated in the judging panel are travel and tourism professionals and strategists in Taiwan, who meticulously look into every criterion before deciding on eventual winners.
On AirAsia’s award win, Steven Hsieh, Deputy Director General, Tourism Bureau, Ministry of Transportation and Communications, Taiwan said, “AirAsia is given the award for its brilliant contributions to Taiwan’s tourism industry through constant efforts in promoting Taiwan’s various tourism offerings and for its part in boosting the numbers of visitors into the country. Ever since AirAsia launched direct flights into Taipei, the number of tourist arrivals increased significantly, which helps boost revenue from tourism activities. We would like to congratulate AirAsia for the award win and our appreciation goes to the airline, for all its effort in putting Taiwan in the tourism forefront.”
AirAsia operates daily flights to Taiwan from its hub in Malaysia via Kuala Lumpur (since 1 July 2009) and Kota Kinabalu (since 15 January 2010) with a total of 28 weekly flights. From Kuala Lumpur, flights are operated by low-cost long-haul AirAsia X whereas from Kota Kinabalu flights are operated by short-haul AirAsia.
From its hub in Bangkok, Thai AirAsia operates daily flights to Taiwan with a total of 14 weekly flights, with commencement of its first flight on 25 September 2009. As a group, AirAsia to date has carried over 176,000 guests into and from Taiwan.