30 April 2010
NEW DELHI - AirAsia has retained Carat as its media agency in the Indian subcontinent and Taiwan without a pitch.
According to Kathleen Tan, regional head of commercial at AirAsia, the two markets were never included as part of the regional media pitch. Earlier this month Mindshare beat Zenith, MPG and incumbent Carat to win the business in Malaysia.
She added that "The quality of work produced by Carat in Taiwan and India had been outstanding and we therefore decided not to include these markets in the pitch."
"We are delighted that Air Asia has recognized the value we bring to the media communication for AirAsia in India. We understood that AirAsia had a challenge to face while launching in a complex market like India and had put together a team of our best resources across all areas of specialisation like OOH, digital and activation apart from traditional media to manage the brand in the country," said Kartik Iyer, MD of Carat India.
"We will make all efforts to ensure that AirAsia has a very successful launch across every city they fly to and will strive to establish them as a young and dynamic brand as its is seen in other Southeast Asian countries."
By Campaign India Team