Wednesday, June 16, 2010

AirAsia launches multi-currency online pricing

17 May 2010

No need to resort to the calculator anymore, nor be subjected to the daily fluctuations of various currencies when purchasing your flights on AirAsia.

"You can now choose the currency you prefer for your low, low fares with this new option," said AirAsia.

Asia's largest low-cost carrier has launched a new and improved multi-currency online sales platform that enables the budget carrier's guests to get instant pricing in the currency of their choice when they make an online purchase.

AirAsia is the first Asian low cost carrier to launch the multi-currency pricing using RBS FXmicropay solution. AirAsia operates more than 600 flights daily to 65 destinations.

More than 80 percent of its sales are conducted online. AirAsia Group CEO Dato' Sri Dr. Tony Fernandes said: "The enhanced online sales platform will take away the uncertainty of exchange rates fluctuation for our guests, making the purchase of flights more convenient, straightforward and transparent."

"We want our guests to have no surprises when they receive their credit card statements at the end of the month.”

To begin with, AirAsia will launch the new service by offering sales for the following currencies: USD, SGD, HKD, GBP and AUD.

Guests with credit cards issued for the aforementioned currencies may purchase flights on AirAsia from anywhere in the world via the airline’s website, www.airasia.com.

The next step is to roll out the service to accommodate other currencies. The multi-currency pricing e-platform is created using RBS’s leading e-commerce solution “FXmicropay “and sophisticated cash management and merchant acquiring service offered by RBS.

RBS FXmicropay is an automated advanced pricing tool that supports over 60 currencies and has the ability to handle up to 3,000 transactions per second.

AirAsia Chairman, Dato Abdul Aziz Abu Bakar represented the airline at the deal signing ceremony along with Andrew Sill, Country Executive Malaysia of The Royal Bank of Scotland at the EuroFinance event recently at the Pan Pacific Hotel, Singapore.

Dato Abdul Aziz said: "We expect our low flexible fares and world-class service quality to continue to attract both leisure and business travellers and this enhanced sales platform will be an attractive feature for our passengers."

By EDU H. LOPEZ
mb.com.ph

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