NEW DELHI: AirAsia X, the low fare Malaysian airline, has earmarked a budget of $5 million for advertising in India. The publicity campaign will coincide with its flight being introduced to Delhi and some other Indian airlines.
AirAsia X CEO Azran Osman Rani told indiantelevision.com that he preferred print and online publicity to television commercials. The airline's marketing manager Steven Lee said while the publicity in north India will be in online and print, the airline may take to hoardings and other outlets in south India.
He said the airline is succeeding because of its aggressive marketing, creative branding, and aggressive advertising.
The airline, which claims to be the world’s best low cost airline, announced the launch of services of its long haul low fare affiliate AirAsia X to New Delhi with a "1,000 Free Seats" bonanza for online bookings made on 5 June, 2010 on the New Delhi – Kuala Lumpur sector, for the travel period from 4 to 31 August, 2010.
This one day offer will allow guests to fly to Kuala Lumpur at an all-in-fare from as low as Rs 1,862. The daily Delhi-Kuala Lumpur flight will commence from 4 August.
Jointly, the AirAsia Group will have a total of 120 flights weekly to the various points in India which include Tiruchirappalli, Hyderabad,