Liberate Sydney!

08 October 2010

AIRASIA X has stepped up its fight for a Sydney – Kuala Lumpur route by emblazoning its newest plane with the message: Liberate Sydney. End the monopoly.

The low-cost carrier’s new Airbus A330 will take its message – which also features a silhouette of the Sydney Opera House - to the skies on the Melbourne and Gold Coast route.

The Malaysian-based carrier flies out of Melbourne, Perth and the Gold Coast to Kuala Lumpur but has been denied permission to fly from Sydney by the Malaysian Government, despite receiving the green light from local authorities.

“There is an immense demand for capacity on that route but the only thing holding us back from launching direct services is government approval from Malaysia,” AirAsia X CEO Azran Osman-Rani said.

“We hope this paint job comes through loud and clear because we will keep fighting the good fight until we get the go-ahead to fly to Sydney.”

Named the ‘Southern Xross’, AirAsia X Head of Commercial Darren Wright said the aircraft was "dedicated to the Aussie spirit".

"And that means we won’t give up. Sydneysiders deserve greater choice and an end to the monopoly on the route by government-owned carrier Malaysia Airlines,” Mr Wright said.

Air Asia's long-haul offshoot Air Asia X launched flights to Australia in November 2007 with services to the Gold Coast. Perth and Melbourne were added a year later.

AirAsia X also flies to destinations in China, India, Taiwan, Korea, Iran and the UK.

AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with over 132 routes covering over 70 destinations.

The airline was named the 2009 and 2010 World’s Best Low Cost Airline in the annual World Airline Survey by Skytrax and last October AirAsia and AirAsia X were awarded jointly the Centre for Asia Pacific Aviation (CAPA) Airline of the Year Award for 2009.
















































Travel BlackBoard

AirAsia X Says GDS Sales Not Paying Off

05 October 2010

AirAsia X’s initial sales from global distribution systems are not yet paying off, with GDS bookings accounting for 3% to 4% of its sales and failing to generate a “material difference” in yield compared to online purchases, says CEO Azran Osman-Rani.

The latter point is critical because low-cost carriers will pay for the GDS distribution model only if the yields are sufficient to offset the cost of using the channel. However, Azran told The DAILY on the sidelines of the World Low-Cost Airlines Conference in London that he is willing to give the experiment another year or so to see if the GDSs produce better results. AirAsia X only recently separated from AirAsia and now has its own commercial team, meaning it can work closely with travel agents and GDSs on how best to market its product instead of paying AirAsia a fee for its GDS connection. “If something good comes out of it, great; I’m not dogmatic about it,” Azran says. “But I think as is, something is not right. Something needs to change. I don’t know what it is.”

What he does not want to give agents is what some of them continue to clamor for—GDS access to AirAsia X’s promotional Internet prices, which he says shows they are focused on selling solely based on price. That’s a marketing challenge because the airline attracts business travelers who are more price-sensitive than customers for other airlines, and right now even customers at million-dollar businesses are telling their secretaries to book online instead if the online price is cheaper than what the agent can offer, Azran says.

Azran reports better results with AirAsia X’s lie-flat seats. The airline has 12 such seats on every aircraft and is filling them at about the same rate as economy class, with about a 75% load factor, he says.

Customers who pay for the seats also get flexibility on ticket changes and food, pillows, blankets and priority baggage included in the fare. The seats are selling particularly well on the airline’s U.K., Australia and Taipei routes, Azran says, but less well on new routes in China and India, where passengers are less familiar with the differentiation in low-fare products. That is demonstrated by the selling patterns in those locations, he says. When load factors in economy seats reach about 80% on a given flight, the fare difference between them and lie-flat seats shrinks to about $20, which should convince travelers to upgrade to lie-flat seats. But customers there are still buying economy.

By Andrew Compart

Aviationweek

Orly airport to launch budget flights to Asia

04 October 2010

Long-haul budget airline AirAsia X has reached a deal with French airport coordination to start operating flights from the Paris Orly airport, French media reports say.

French newspaper La Tribune reports that the budget airline is expected to start flights from Paris to Kuala Lumpur in Malaysia next year. AirAsia X however denies a final agreement has been reached and says talks are still ongoing.

Orly airport director Franck Goldnadel admits he contacted AirAsia X to offer landing slots at Orly. “As an average-sized airport, Orly suits budget airlines because time spent on runways is kept to a minimum,” he said.

Approval for the carrier to land in Paris was announced by Malaysian Prime Minister Najib Razak during a visit to Paris last year after a meeting with French President Nicholas Sarkozy.

It will be the Southeast Asia's biggest budget carrier second route in Europe after it began a London service in March last year.

An affiliate of regional low-cost carrier AirAsia and Virgin Group, AirAsia X was launched in January 2007. AirAsia and AirAsia X have common shareholders, including AirAsia founder and CEO Tony Fernandes.

The airline currently has eight aircraft and will have 11 by December. It has also placed an order for 17 Airbus A330s and 10 A340s.

by RFI

AirAsia Bhd expected 100 million passangers this week

04 October 2010

AirAsia Bhd. (AirAsia) is expected to-100 million passengers this week, after operating for more than eight years. Now low-cost airlines that actively monitors the reservations system to look for passengers to-100 million and the lucky passenger will receive a surprise gift.

Regional Head of Commercial Kathleen Tan said, the increase in the number of aircraft and the addition of new routes, it is expected to attract passengers to-200 million in a shorter period than that achieved for the passengers to-100 million.

''May be within the next three to five years its compared to other airlines that have been operating, the performance is good and it was done in a short time," she said.

Kathleen Tan said, besides offering competitive fares, destinations and services are offered either as a factor contributing passengers using the airline's services.

Even now, she said, AirAsia in Malaysia, Indonesia and Thailand and AirAsia X has made Kuala Lumpur as the gateway, before they fly to other destinations.

She said, AirAsia also has changed the shopping habits and style, adventure and community in this country to travel more frequently than they started traveling in a younger age.

As such, she expects more than six percent of the people of this country have been flying on AirAsia currently carry 15 million passengers a year.

"In the early days of AirAsia, estimated that only six percent of the population has been using air services. The latest, China is a new popular destination among the Malays. In the past the Malays do not go to China because the thought had difficulty getting hard to find halal food and the mosque, but now everything has changed that presumption. This is because China has the largest Muslim nation in the world, "she said

By Toreksulong

Allvoices.com

AirAsia X: Listing will raise funds to buy more planes

29 Sep 2010

KUALA LUMPUR: Long-haul budget carrier AirAsia X Sdn Bhd sees its impending listing as a good avenue to raise capital, says chief executive officer Azran Osman-Rani.

“We see the listing as a good way of raising capital to buy more planes to serve these (underserved) routes,” Azran said during the two-hour CEO roundtable conference yesterday.

He explained that there were limited direct flights from Malaysia to major cities and the larger fleet size would enable it to serve those underserved routes.

Azran Osman-Rani says AirAsia X’s listing is something it really wants to pursue. – Bernama

On top of expanding its fleet size and routes, Azran said the listing exercise would also provide AirAsia X with a good platform to expand its relationship with shareholders.

“It (the listing) is something we really want to pursue. There’s tremendous upside growth in the long-haul market and Malaysia is so deprived of direct flights to some major cities,” he said.

In June, AirAsia X announced its plan for an initial public offering (IPO) in the second half of 2011, subject to market conditions. While it is still uncertain, the IPO was likely to value AirAsia X at between US$500mil and US$600mil.

AirAsia X posted a revenue of RM720mil for the financial year ended Dec 31, 2009 (FY09) and RM231mil for FY08. Net profit for FY09 was RM87mil and the airline is targeting a net profit margin of 7% this year.

Earlier, at the interactive CEO roundtable, Dubai International Financial Centre Authority chairman David Eldon said some of the banks were repositioning themselves since the financial crisis while some regulators might raise the bar higher than the Basel 3 framework.

He said bankers were much respected in the community prior to the financial crisis and were gaining less respect these days as they contributed to the whole financial mess.

Eldon, an ex-banker, joked that these days he would tell people he was a plumber if asked.

Kanoo Group Deputy Chairman Mishal Kanoo at the CEO Rountable forum on the "Dawn of The New Decade: Alternative Investments in Asia" here today. Also present were AirAsia X Chief Executive Officer Azran Osman Rani (left) and Wipro Technologies Asia Pacific and China Chief Sales and Operations Officer, Rajat Mathur (right). - Bernama

While Azran said he did not know much about repositioning, he said AirAsia had reinvented the way people travelled, thanks to “annoying people” like himself.

He said previously travellers had decided where they would like to go but the landscape changed with AirAsia.

Azran cited an example on how travellers might be thinking of going one place but might not get the tickets or dates and ended up going to another place or picking different dates.

Despite its achievement as a young carrier, he said it was not enough and was always on the treadmill of change.

Azran said attracting talent was not just a role of the Government but also corporates and all other sectors.

The Star