AirAsia named Media's Brand of the Year 2009

01 December 2009

SINGAPORE - AirAsia will be named Brand of the Year at Media’s Agency of the Year Awards, to be held in Singapore on 9 December.

The Malaysian low-cost carrier is to be given the award for its achievement in building the AirAsia brand and expanding its international profile in a year when the economic downturn crippled demand for air travel.

AirAsia launched its first ever brand campaign in Asia in October to position itself as the world’s best low-cost airline and to place greater emphasis on its brand. The campaign aimed to shift consumers’ mindset of low-cost carriers by showcasing the carrier’s innovation, high-quality service and unique experience.

The airline this year also proved it had a solid grasp of the online space. Its latest push in November set a new international sales record, with almost 900,000 seats being booked in 48 hours after the launch of its ‘One million free seats’ campaign. The campaign website saw 300 million hits in the first 11 hours.

AirAsia CEO Tony Fernandes told Media that not only had his company managed to overcome the dual challenge of economic uncertainty and the swine flu threat, it had also turned in another profitable year.

“While others are cutting back, this is the perfect time for us to project ourselves more aggressively and to come up with creative marketing campaigns,” said Fernandes. “A recession is a good time to grow the brand.”

Fernandes will collect the Brand of the Year Award at the Agency of the Year Awards dinner held in Singapore on 9 December.

Media

Tony Fernandes named Airline CEO of 2009

28 November 2009

PETALING JAYA: AirAsia chief executive officer Datuk Seri Tony Fernandes has been named the Airline CEO of the Year 2009 by Jane’s Transport Finance magazine in London.

The Britain-based publication, a provider of market intelligence and integrated solutions to the transport, public safety, defense, security and law enforcement sectors in more than 180 countries, gives awards annually to outstanding achievers in the airline, airport, rail, road and shipping sectors.

“The award recognises Fernandes’s vision and AirAsia’s success in the toughest airline market in decades,” the publication said on Friday.

In a statement Saturday, Fernandes attributed his win to his workforce of 6,500 and the airline’s culture of innovation.

“We have grown AirAsia together, with everybody pitching in with ideas, actively finding new ways to increase efficiency, improving services by effectively combining technology and the personal touch while aggressively and smartly marketing our brand,” he added.

AirAsia currently has 82 aircrafts that fly 120 routes to more than 60 destinations across Asia.

The airline has flown more than 75 million guests in less than eight years.

By Nurbaiti Hamdan

The Star

THAI boss seeks anti-AirAsia alliance

28 November 2009

Thai Airways International (THAI)'s chief executive says Thai-owned carriers should form a united front against foreign rivals, especially the fledging budget carrier AirAsia, whose rapid expansion is seen as a "threat".

"Instead of fighting among ourselves, it would be better for us, Thai airlines, to stick together, co-operate and fight AirAsia, which is the biggest threat," said Piyasvasti Amranand.

"They [AirAsia] are expanding rapidly, taking a lot of passengers away. Their Thai market share has been increasing rapidly."

In his sixth week as president of the flag carrier, the former energy minister said he was advocating "much closer co-operation" among Thai airlines such as privately owned Bangkok Airways.

The co-operation could take several forms, including a code-share agreement, feeding passengers between airlines, consolidating networks and avoiding "unnecessary" competition, he said.

But Dr Piyasvasti's view, that AirAsia is a common threat to Thai airlines, surprised Tassapon Bijleveld, chief executive of Thai AirAsia, the sister carrier of Southeast Asia's largest low-cost carrier group based in Malaysia.

"Why are they seeing us in that light? They should see us complementing them, by bringing passengers from Asean into Thailand and feeding them to Thai airlines and THAI through its Bangkok hub," he told the Bangkok Post.

Mr Tassapon added that AirAsia and THAI served different markets, with the former targeting budget-conscious travellers and the latter those seeking full services. "It is fair to say that THAI should be competing with legacy carriers such as Singapore Airlines, Cathay Pacific and Emirates, not us," he said.

Mr Tassapon asked why entities with foreign ownership, like Thai AirAsia - which is 49% owned by Malaysia's AirAsia Bhd - face discrimination.

"Do we believe in free trade and fair competition in this country?"

AirAsia's extraordinary growth has raised considerable concern among airlines, at least in Southeast Asia.

Marketed under the slogan "Now Everyone can Fly", AirAsia has now flown more than 75 million passengers and is linking cities across Asia-Pacific.

In just seven years, the airline has grown from a fleet of two aircraft with one destination and a staff of 250 to a fleet of more than 80 aircraft with 113 routes to almost 60 destinations across Asia-Pacific and a staff of 6,500.

The airline's low-cost long-haul affiliate, known as AirAsia X, also flies from its Kuala Lumpur hub to Australia, northern China, Taiwan, the UK and, most recently, the United Arab Emirates.

THAI, which will celebrate its 50th anniversary next year, has a fleet of 88 aircraft, which transports nearly 20 million passengers a year to 74 destinations, and employs 26,000 workers.

Industry sources said Dr Piyasvasti brought the issue of co-operation among Thai airlines to the public following a recent meeting with Bangkok Airways president Puttipong Prasarttong-Osoth, in which co-operation between the two carriers was discussed, without concrete agreement on the matter being reached.

Bangkok Post

AirAsia launches direct flight daily from Kota Kinabalu, Sabah to Taipei!

27 November 2009

From left: Ms Kathleen Tan, Regional Head of Commercial, AirAsia Group, and Mr. Muhamad Nasir Pahmi, Director of Malaysia Tourism Promotion Board, unveiled the promotion fare of new Taipei - Kota Kinabalu route, flanked by AirAsia's cabin crew.

All-in promo fares from as low as (RM99*)

"Best Airline of the Year 2009", AirAsia today launches direct flights daily to Taipei from Kota Kinabalu, further expanding its international connectivity from East Malaysia.

This new Kota Kinabalu - Taipei route, operated by AirAsia will be open-for-sale on 25th November 2009, with direct flights daily commencing on 15th January 2010. To celebrate the introduction of the new routes, AirAsia will be offering all-in-fare for Kota Kinabalu - Taipei from RM99* (TWD699), booking starts from 25th to 29th November 2009 for the travel period from 15th January to 30th October 2010. Promotional seats are limited and available on a first-come, first-served basis and made exclusively online via www.airasia.com and mobile.airasia.com.

AirAsia recently launched its first route connecting Taipei from Kuala Lumpur with only 5 flights a week. The Kuala Lumpur - Taipei route received an overwhelming response with more than 20,000 seats sold in the first 12 hours since its sales announcement on 23rd April 2009. In meeting the extra demand, AirAsia announced daily flights from Kuala Lumpur to Taipei in July 2009. Shortly within 6 months, the airline further expanded its network connectivity to Taipei by opening two more direct flights from Bangkok - Taipei in August 2009 and the latest addition today from Kota Kinabalu - Taipei.
The rapid expansion of its connectivity indicates the strong and pent up demand for the new routes and a positive indication that regional markets in this part of the world are starving for low fares. Although shadowed by economic uncertainties, AirAsia is confident that with aggressive marketing and low fares will be able to entice not only holiday makers, but the Taiwanese public and Malaysians who reside, work and study in Taiwan to be able to fly home to connect with their families frequently.
AirAsia held a media briefing for the Taiwanese media today to announce the Taipei-Kota Kinabalu route, with the presence of Director of Tourism Malaysia office in Taipei, Mr Muhamad Nasir Pahmi.

Ms Kathleen Tan, Regional Head of Commercial AirAsia group said, "We launched direct flights to Taipei from Kuala Lumpur and Bangkok this year and the response has been amazing. The traveling trend to places such as Taipei is increasing and with growing potential household income in East Malaysia, we believe there will also be strong potential demand from East Malaysian travelers to fly directly to the city. The timing of our inaugural flight in January is great as we can ride on the peak Chinese New Year season both ends."

"With the presence of growing Chinese ethnic population in Kota Kinabalu who are willing to spend more on leisure and a growing interest in East Malaysia to explore Orient cities, we feel that this is a strategic move to create interest and stimulate tourism demand in Taipei. Kota Kinabalu famed for its natural wonders and its scenic beauty is equally captivating to Taiwanese. We have studied the growing travel interests from both ends and it's a perfect fit with AirAsia as the integral connecting bridge," she said.

Mr Muhamad Nasir Pahmi, Director of Tourism Malaysia office in Taipei said, "We are working very closely with AirAsia and hope to raise more awareness and interest into the hidden gems of East Malaysia. Kota Kinabalu has so much potential that can captivate and interest our friends from Taiwan. This new route, which is due to begin in January 2010, will help to enhance that interest into a catalyst of culture. There's simply so much to do, see and experience in Kota Kinabalu and East Malaysia. We invite and usher the opening of a new doorway into this exclusive realm of wonders."

Kota Kinabalu (Sabah) has the most developed tourism infrastructure for gentle beach life or more active watersports, which made this beautiful coast one of the most coveted tourist destinations of the world. Not to mention the Mount Kinabalu is one of the stunning Tourist Attractions in Sabah alluring tourists with its magnificence and grandeur. Situated in Sabah's Kinabalu Park the Mount Kinabalu is the third tallest mountain of Southeast Asia. The Mount Kinabalu stands tall at 4095 meters above sea level. Some other primary attractions of Sabah are its outstanding national parks, which include Kinabalu National Park, the Crocker Range Park, and the Sepilok Orang Utan Sanctuary. Sabah is also the gateway to fascinating cultures, beautiful scenery and magical islands. From the world-famous Sipadan Island to the Tunku Abdul Rahman Marine Park, there's so much to see and discover in this natural paradise.

The new route will be serviced by the Airbus A320 aircraft with a 180 passenger capacity. To date, AirAsia and AirAsia X now fly direct to Taipei from Kuala Lumpur (1 flight daily), Bangkok (1 flight daily) and Kota Kinabalu (1 flight daily beginning 15th January 2010). With excellent air connectivity between Taipei and Kota Kinabalu, mutual economic benefits can be expected as AirAsia's low fares and innovative services will definitely stimulate more travel both inbound and outbound from these two destinations. Taiwanese visitors to Malaysia must apply for a social visit visa that costs NT$ 240 that is valid for 2 months.

To add value, AirAsia, under GoHoliday at goholiday.airasia.com, has also lined up some great online hotel deals to stretch the dollar where they may choose their holiday lodgings from over 50,000 hotels. We encourage our guests to purchase food, baggage, hot seats online to enjoy more discounts and savings through airasia.com.

Stay tuned! Follow AirAsia on Twitter, Facebook, and AirAsia's Blog where we will provide real time updates on our latest promotion. Photos will be available on www.flickr.com/airasia.

*All fares quoted are applicable for one-way travel only

Travel BlackBoard

Flights retimed only when really necessary

27 November 2009

WE wish to respond to the letter published in The Star on Nov 25 (“AirAsia, think before you reschedule”).

AirAsia would like to apologise for the inconvenience caused to the writer due to the rescheduling of our flight from Penang to Kuala Lumpur on Feb 14, 2010.

Unfortunately, rescheduling of flights is a common procedure among all airlines, not only AirAsia. What we try to do in such circumstances is to ensure our guests are informed of such changes well in advance of their travel date.

In the case of flight AK5353 from Penang to Kuala Lumpur, all guests were informed of the change three months before the date of departure.

We clearly state in our terms and conditions (Article 9.2) that we may reschedule flights where we reasonably consider it to be justified by circumstances beyond our control, or for reasons of safety, or commercial reasons.

Nevertheless, we would like to assure our guests that at AirAsia, we uphold high schedule integrity and will only retime flights when it is absolutely necessary. Given the high utilisation of our aircraft, re-timing our flights actually creates a “domino” effect, affecting our whole schedule.

Thus, when we are forced to implement such measures for reasons beyond our control, we only do so after careful consideration of both the interests of our guests, especially those connecting to other flights, and the schedule of the airline.

NAZATUL EKMA MOKHTAR (NAZ),
Communications, AirAsia Bhd, Sepang

The Star

Air Asia Indonesia denies low cost to compromise with safety

26 November 2009

JAKARTA-- Air Asia Indonesia, a prominent low cost air transporter, on Thursday denied accusation that it compromises cheap fare it charges with passenger safety.

"We want to erase a stigma that as a low cost carrier, we compromise our passenger safety with our cheap tariff," said Moeharjanto Sasono, the company's Safett Director told a dialog titled "Communication Strategy in Indonesian Transportation Safety."

He said that his company regularly checks its aircraft's condition, replacing improper spare parts and conduct training for pilots for every six months and flight attendants for every year.

"It's true that the efforts are very expensive but we have to do that. We don't want to sacrifice safety just for profit," said Moeharjanto.

He said that the company maximizes efficiency to press its tariff.

"We only sell seats, a thing that passengers need most. We sell ticket via Internet so we don't have to pay to travel agents. We also maximize time after a plane landed. We only need 25 minutes to check and replace things. That's why we can sell ticket cheaper," he said.

Widijastoro, the company's Marketing Director, said that the company always tries to increase its profile as the safe low cost carrier.

"We are in coordination with the Manchester United, a leading football club, in which we painted some players in our plane's body," he said.

According to Widi, maybe people saw it as merely the company's action as the club's sponsor.

But, actually it's a kind of hidden publication as the club surely does not want to damage its reputation by letting its players painted in a carrier's plane body with bad image. I want people know that the club has audited our track record. That's one of our efforts to erase the stigma," said Widi.

ChinaView

AirAsia considering stake sale to UAE investors;

25 November 2009

AirAsia Deputy CEO, Kamarudin Meranun, stated the group is reportedly considering selling stakes in AirAsia to UAE investors, including the Abu Dhabi Government. AirAsia X is also reportedly considering listing itself on the Abu Dhabi Securities Exchange or the Dubai Financial Market, after launching services to Abu Dhabi. The carrier’s shares remained unchanged yesterday.

Selected LCCs daily share price movements (% change): 24-Nov-09

Source: Centre for Asia Pacific Aviation & Yahoo! Finance