Air Asia hires Carat as media agency for Indian operations

Air Asia, the low cost airline, has hired Carat India as the media agency for its Indian operations. The agency also handles the media duties for Air Asia Malaysia. Aegis Media's OOH and digital arms, Posterscope and Isobar, will handle the out of home (OOH) and digital channels for the airline. The account size is estimated to be worth Rs 15 crore.
Air Asia, will begin its communication in South India. Carat India will handle the media buying and planning responsibilities in India, while Posterscope will handle the OOH duties and the Isobar network will provide digital inputs where required.
Ashish Bhasin, chairperson, India, and chief executive officer, Southeast Asia, Aegis Media, says, "We are delighted that Air Asia, our client in Malaysia, has entrusted Carat India their entire media responsibilities. All Aegis Media companies in India, that is, Carat, Posterscope and Isobar, will work together to ensure that we provide the best possible integrated media solutions to Air Asia."Air Asia, which is headquartered in Malaysia, started its operations in 2001 and has daily flights from hubs located in Malaysia, Thailand and Indonesia.