Wednesday, November 12, 2008

WTM: Air Asia X touts no-frills to Oz

Malaysian airline Air Asia X said today it believed passengers would choose a no-frills option to fly between the UK and Australia once it started operating between Stansted and Kuala Lumpur next year.The airline starts flying four times a week between Melbourne and Kuala Lumpur tomorrow (November 12) with its second route to Australia, following its service to Gold Coast airport near Brisbane that launched last year.
Air Asia X commercial adviser Tim Claydon confimed it was pressing on with plans to launch a Stansted-Kuala Lumpur service next year, as well as investigating routes to the Middle East using new aircraft.
Claydon said the 81% of passengers flying into Kuala Lumpur from the Gold Coast then transferred to its parent low-cost carrier Air Asia to fly to destinations such as Bangkok. This, he said, showed they were prepared to book multi-sector journeys on no-frills airlines.He said the failure of previous long-haul no-frills airlines Zoom and Oasis Hong Kong Airlines were not comparable with Air Asia X because they flew only point-to-point destinations and did not have the benefit of Air Asia’s hub in Kuala Lumpur.
Air Asia announced today that is abolishing fuel surcharges on all its flights from today and will give away 500,000 free tickets from midnight to encourage people to travel.It said it planned to cover the fuel surcharge by maintaining its high load factor, increasing capacity and increasing its profile through sponsorship.

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