Sunday, March 1, 2009

Man Utd approach AirAsia to become shirt sponsor

22 Feb 2009

KUALA LUMPUR: AirAsia has been approached by Manchester United to sponsor the jersey of the English Premier League leaders.

This was revealed by AirAsia chief executive officer Datuk Seri Tony Fernandes in his blog on Wednesday.

“Manchester United have just approached me on whether AirAsia would be interested in becoming their shirt sponsor,” said Tony in his blog.

He said having the players of the most famous football club in the world donning jerseys with the name and logo of a Malaysian-born global brand was something all Malaysians could be proud of.

He, however, did not state whether AirAsia would make the commitment and asked visitors to the blog to give their feedback.

As of today, 88% of the visitors voiced their support.

MU had to find new sponsors for the jersey after insurance giant AIG (American International Group), faced with financial difficulties as a result of the world economic crisis, did not seek to renew the deal.

The four-year sponsorship contract with AIG due to expire in 2010 is reported to be worth US$100mil (RM360 mil).

Earlier this year, MU was reported to have invited India’s Sahara Group to enter the sponsorship deal.

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