27 August 2009
FOUR years ago, AirAsia CEO Datuk Seri Tony Fernandes walked into Harrods department store in London and had his first taste of Krispy Kreme doughnuts. The experience left him a satisfied customer with a craving for another taste of these wonderful doughnuts again.
(From left) Lee, Fernandes and Berjaya Corporation Berhad executive
Four great tasting Krispy Kreme varieties – Chocolate Iced Glazed, Glazed Chocolate Cake, Glazed Vanilla Cake and Chocolate Peanut Butter – will be available.
Made from Krispy Kreme’s proprietary 72-year recipe, these varieties are some of the most popular of the company’s offerings.
"With the addition of Krispy Kreme into our Snack Attack in-flight menu, we offer our guests another best-of-its-class product," said Fernandes at the launch of the Sweet Deal partnership on Monday.
"AirAsia is committed to making flying a pleasurable experience, and offering the delights of an immensely popular food product at 30,000 feet is part of making such experience possible.
"We expect our guests’ enjoyment of this new addition to contribute to our profits starting this quarter."
Berjaya Krispy Kreme Doughnuts executive director Datuk Francis Lee said: "Krispy Kreme Malaysia is excited to be flying our doughnuts this high with AirAsia as it is the first-of-its-kind venture, and to be exposed to this incredibly large market of AirAsia guests. Now AirAsia guests will be able to enjoy our premium quality doughnuts onboard and we invite them to visit our stores when they are in Kuala Lumpur.
"Like AirAsia, Krispy Kreme is a buzz word that millions recognise as synonymous with quality, affordability, easy accessibility and good times."
The Krispy Kreme doughnuts will be available from Sept 1 onwards and is available in a double pack, perfect as an affordable indulgence or a treat to share with a travelling partner.
Guests may buy the doughnuts and other Snack Attack in-flight food on board.
They are encouraged to pre-book their food during online bookings to ensure their availability during flight and to enjoy savings up to 20%.