11 September 2009
KUALA LUMPUR: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has formed a partnership with low-cost airline AirAsia.
For the first time, Amadeus-subscribing travel agencies worldwide will be able to book AirAsia flights in the same way they would for a full-service carrier.
There are now more than 102,200 travel agencies worldwide using the Amadeus Global Distribution System.
Amadeus said the system offers a technology solution for low-cost “ticketless” airlines, named Amadeus Ticketless Access.
This technology enables travel agents to find flight options to suit a broader range of needs, especially for travellers who are particularly budget-conscious.
“Our strategy is to aggressively expand AirAsia’s footprint globally through broader channel distribution, making our low-fares inventory more accessible,” said Kathleen Tan, regional head of commercial in AirAsia Group.
Developed by Amadeus in response to market demand from low cost carriers (LCCs), travellers and travel agents, Ticketless Access helps LCCs target new customer segments, such as corporate travel and sales in global markets.
AirAsia was founded in 2001. It flies to more than 70 domestic and international destinations via 130-plus routes, and operates over 400 flights daily from hubs in Malaysia, Thailand and Indonesia.