Thursday, December 3, 2009

Tune Talk eyeing 400,000 subscribers

25 November 2009

It hopes to achieve target by leveraging on AirAsia and Tune group

KUALA LUMPUR: Mobile service operator Tune Talk Sdn Bhd is targeting to achieve 400,000 subscribers by year-end by leveraging its links with low-cost carrier AirAsia and the Tune group.

The company has already secured over 200,000 subscribers since its launch on Aug 19.

Chief executive officer Jason Lo said he was confident that Tune Talk would breach the 300,000 subscriber-mark by year-end based on the “rate it was going”.

“We’re looking at 300,000 to 400,000 subscribers by year-end,” he said after presenting prizes to its 100,000th and 200,000th subscriber yesterday, adding that Tune Talk was on track to signing up one million customers within a year of operations.

Lo said Tune Talk was currently registering an average of 4,000 new subscribers per day with an average revenue per user of RM45 per month. He said the company was targeting 6,000 subscribers per day by year-end.

The Tune group is the brainchild of AirAsia Bhd group chief executive officer Datuk Seri Tony Fernandes, who is also chairman of Tune Talk.

Lo said Tune Talk started offering its starter packs on board AirAsia flights last week.

“We are on board AirAsia flights and hope to maintain that partnership with them. We feel that we can become a relevant player in Asean, especially if we can leverage off AirAsia’s extensive network,” he said.

“Tune Hotels will also be launching 50 hotels by 2012. Right now, Tune Hotels (which has hotels in Malaysia and Bali, Indonesia) is doing 60,000 to 70,000 guests per month.

With 50 hotels, that’s three million guests and we have to service that as well,” Lo added.

He also said Tune Talk was in preliminary talks with two of Singapore’s three mobile operators to expand its services to the island republic and potentially offer zero or reduced roaming to its subscribers.

Tune Talk has been offering AirAsia E-Gift vouchers daily and RM100,000 personal accident coverage to its subscribers since its launch.

Operating as a mobile virtual network operator on Celcom (M) Bhd’s 2.5G network, Tune Talk charges a flat rate of 22 sen per minute for calls to any operator in Malaysia while an SMS costs 5 sen each.

It claims that its IDD rates are 10% to 30% cheaper than other operators.

The Star

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