03 September 2010
KUALA LUMPUR: AirAsia are the new title sponsors for the Asean Basketball League (ABL), which begins on Oct 2.
It is not the first time that they are part of the ABL. They were the official carrier for the inaugural 2009-10 season.
AirAsia group chief operating officer Datuk Seri Tony Fernandes said that the new partnership would strengthen the ABL, which was gaining in popularity.
“We are very excited for the new season to arrive and proud to be back in the ABL with a bigger role by being the title sponsors,” he said. “As an Asean airline, it is our obligation to help develop the standard and quality of sports in the region.”
The second edition of the ABL features six teams – defending champions Philippine Patriots, Satria Muda Britama (Indonesia), Brunei Barracudas, KL Dragons, Singapore Slingers and Cobras (Thailand).
The format of competition remains the same with a triple home-and-away for the league stages and a best-of-three series for the playoffs scheduled for February, including the final.