Woohyun Nam, General Manager of Carat Korea, announced today the agency has won the AirAsia X account following a pitch against incumbent Group M.
Carat Korea will become the hub for the client to design integrated communications planning, including media buying, detailed media planning of offline, outdoor and digital.
Carat Korea is able to offer the client a communications strategy that goes beyond a typical media execution, together with a strategic direction integrating online and offline.
“We were very impressed with the Carat team’s understanding of the market insight and their passion for our business. We know Carat will be our key partner to grow our business in South Korea,” said Spencer Lee, AirAsia X Marketing Manager.
Woohyun Nam added, “ I believe it is a great opportunity to partner with AirAsia, who have been named the world’s best low cost airline. Carat Korea will utilise the experiences of previous global brand launches such as H&M to achieve success for AirAsia.”