PROXIMITY Malaysia recently won the AirAsia Gold Coast project in a competitive pitch against Wunderman/Agenda Asia.
"AirAsia’s theme is ‘Now, everyone can fly’. With this new business, AirAsia is definitely helping everyone at Proximity and BBDO to fly across a newer, bolder sky," said BBDO/Proximity group chief executive Jennifer Chan (pix) said.
AirAsia had asked the agency to promote AirAsia X’s Gold Coast route to markets in Malaysia, Singapore, Indonesia and China.
Chan said the pitch was a perfect opportunity for Proximity to present fresh, out-of-the-box ideas that take into account the nature of the client’s business.
"They loved our ideas so much that they took only our ideas to the Gold Coast tourism board for approval," she said.
"The client said we did a great job in demonstrating our understanding of their business and ability to take their digital campaigns to the next level."
Chan said the new business, coupled with the success of Proximity’s previous campaign for the airline, further solidifies AirAsia’s confidence in the agency.
Proximity Malaysia had previously developed the "AirAsia Travel Wish List" application on Facebook to promote AirAsia Citibank credit cards.
The campaign achieved overwhelming results and won a merit at the Direct Marketing Association of Malaysia Awards last year.
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