Budget carrier AirAsia, BEC-Tero Entertainment and Holiday Inn have joined forces for the first time to offer an entertainment tour package named “Bangkok Calling.”
The package consists of fares on AirAsia, accommodation at Holiday Inn Bangkok, and tickets for world class events brought to Bangkok by BEC-Tero Entertainment and Scenario, officials said at a press conference on Thursday.
The events will kick-start with South Korean comedy show Nanta Cooking in July, followed by smash hit musical Mamma Mia! in August and the Thailand Open tennis tournament in September.
“This is the very, very first time that AirAsia has joined such a package,” said Tassapon Bijleveld, CEO of Thai AirAsia. “We always position ourselves as a fun airline and we always do something around entertainment: concert, plays, or whatever.”
“This is really ‘Bangkok Calling’,” he said.
Commenting on the partnership, Tabatha Ramsay, Area Director of Sales and Marketing – Thailand InterContinental Hotels Group, said, “Holiday Inn Bangkok is very pleased to be part of the ‘Bangkok Calling’ campaign as we see this is an extremely practical way of promoting tourism in Bangkok and Thailand.”
The campaign is expected to draw in people of all age groups including families in Thailand and across the region. Booking is available through http://goholiday.airasia.com.
The AirAsia Group, headquartered in Malaysia, has been expanding rapidly since 2001 to become the leading low cost carrier in the region.
It has a fleet of more than 70 aircraft that fly more than 122 domestic and international routes.
Holiday Inn Bangkok, located in the heart of the bustling business and commercial districts, features two towers with 379 guest rooms, and a range of dining and entertainment venues. BEC-Tero Entertainment Company conducts its business in seven major divisions, including television programs, film, concerts and events.
No comments:
Post a Comment