08 July 2010
PETALING JAYA: AirAsia Bhd that has invested RM10mil for its new booking system, will see the increase of its booking capacity and more creative marketing promotions post-implementation of the new system effective July 11.
Its regional head of commercial Kathleen Tan said the new system would allow the airlines to book up to almost a million segments a day against the current capability of 480,000 segments a day or 20,000 per hour. A segment constitutes of a booking of one route for instance Kuala Lumpur-Bangkok.
“Commercially, the new system will allow us to do creative marketing for different types of targeted customers such as promotions for senior citizens, buy one free one, multi currency services and free seat log in during normal hours,” she told StarBiz.
AIRASIA BHD REGIONAL HEAD OF COMMERCIAL KATHLEEN TAN: "The new booking system will allow us to do creative marketing." Presently, Tan added that all booking were done in Malaysian ringgit and free seat log was normally done at midnight.
Apart from innovative sales and marketing campaigns as well as product and service offerings tailored to guests’ preferences, the new system will also enhance self-service facilities, including direct access to their credit shell accounts. The new system will be available starting 6pm (local time) on July 11.
By Sharidan M.Ali
The Star
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