It is to triple advertising spending
KUALA LUMPUR: AirAsia Bhd will triple its advertising spending this year as it sees opportunities to expand amid the economic slowdown, said group chief executive officer Datuk Seri Tony Fernandes.
However, he declined to disclose the figures for competitive reasons.He told StarBiz that two days ago, the budget airline managed to sell 250,000 seats in one day, a record for the company.
“I always believe nothing is impossible and for me, at this time of uncertainty, a lot of opportunities are there for us to grab,” Fernandes said yesterday after speaking at the Malaysian Association of Professional Speakers seminar here.
“... This is the best time for you to build your brand as others are taking a step backward,” he said.
He pointed out that Air Asia would fly to destinations that other airlines wouldn’t dare go to such as Acheh, Bandung and Macau.
“The markets that are still untapped are very big out there. If you dare to go and with proper plans, you will succeed,” he said.
At the seminar, Fernandes said creativity, brand innovation and technology were crucial in running a business in these turbulent times.
“A business entity needs to have a very good environment. The workplace should be a fun place to be, as this will help the workers to come up with more creative and bright ideas,” he said.
He also said the budget airline hoped to help the Government boost the tourism sector amid the slowdown. “We want to contribute to the economy, pushing our networking services to woo more tourists to come and spend here,” he said.