KUALA LUMPUR: The latest British all-girl music sensation – The Saturdays – will be in town on their regional tour this July and August.
Air Asia will be the official arline taking Una Healy, Rochelle Wiseman, Vanessa White, Mollie King and Frankie Stadford on their tour in partnership with the world’s biggest record company Universal Music.
South-east Asia will be the group’s first tour destination covering Kuala Lumpur, Singapore, Manila and later to Hong Kong.
AirAsia group CEO Datuk Seri Tony Fernandes said the partnership was also to promote the airline’s brand campaign ‘Have you flown AirAsia lately?’
“Music is in our blood. This partnership will bring this fast-rising girl band to AirAsia’s many destinations.
“We will be drumming up the excitement in the music scene of many cities that we fly to, particularly those in Asean,” he told a press conference before a showcase by The Saturdays at a club here yesterday.
It was not the first time AirAsia and The Saturdays have worked together.
The band performed a mini-showcase at the launch of AirAsia X’s inaugural flight to Stansted, London on March 11.
Formed in Britain in 2007, The Saturdays released their debut album Chasing Lights about three weeks ago in Malaysia, with four hit singles, Up, If This is Love, Issues, and Just Can’t Get Enough.
Fernandes said that while the airline was fully committed to helping to break the band into the Asian market, they would not rule out bringing other acts into the region.
For more information, log on to www.haveyouflownairasialately.com.