12 May 2009
AIRASIA is collaborating with Universal Music to promote the budget carrier's brand.
In line with its campaign, AirAsia will bring UK's fast-rising new girl band The Saturdays for a regional tour in July this year covering Kuala Lumpur, Singapore, Hong Kong and Manila.
"The deal with Universal Music is around RM300,000 to RM400,000 and we are getting more value promoting the airline along with the girls," said AirAsia group chief executive officer Datuk Seri Tony Fernandes today.
"This partnership allows us to explore the dynamics of music marketing with a fresh perspective," said Universal Music group senior vice president Sandy Monteiro.
"We''re excited about this partnership, which will bring this fast-rising new girl band to AirAsia's many destinations," he said.
"With 122 routes and covering more than 65 destinations, AirAsia with its long-haul low-cost affiliate AirAsia X will permit even celebrities outside the country to travel with us," Fernandes said.
AirAsia is the leading largest low-cost carrier in Asia and services an extensive network with 122 routes covering more than 65 destinations