is the best newcomer in the air cargo industry!
AirAsia bagged the Air Cargo Industry Newcomer of the Year Award 2010 in the ACW World Air Cargo Awards held Wednesday in Shanghai. AirAsia is the first low-cost airline to win the award.
The award was given by Air Cargo Week, a respected UK-based publisher of a weekly newspaper for the air cargo industry. The awarding ceremony was held during the Air Cargo China 2010 global exhibition and conference, which attracted air cargo professionals from around the world.
AirAsia won the award after emerging first in a global survey that polled industry peers and shippers.
Sathis Manoharen, Regional Head of Cargo, AirAsia, said, "This award signifies the growing confidence and belief in the AirAsia cargo product and service. Having industry peers and shippers giving us this recognition is certainly a boost to us as we steadily grow our footprint in the cargo market. With the recent introduction of the web-based cargo booking and tracing system, we hope to grow from strength to strength in our service offering and continue to provide value opportunities to our clients."
AirAsia identifies cargo as a major revenue-generating channel. It is optimizing the potential of its otherwise empty belly space to bring in cash by offering cargo services at rates considerably lower than its competitors' and by tapping AirAsia's extensive network and flight frequencies to reach more destinations and achieve faster delivery time.
AirAsia is strengthening cargo operations in part to protect its bottom line against fluctuations in fuel prices.
Asia's largest low-cost carrier has been tying up with more cargo agents and large export-import firms in the markets that AirAsia flies to. It is also reaching markets beyond its current route network through other airlines with which AirAsia has special pro-rate agreements.? These major airlines extend AirAsia's reach to more cities in East Asia, the Middle East and Africa.
AirAsia's most popular cargo are perishables, machine and car parts, electronics, shoes and apparels.