22 June 2010
Tune Hotels, the low-cost hotel chain from budget airline AirAsia, announced June 21 that it is to celebrate the opening of its new hotel in London with rooms from one penny.
The hotel, which will be Tune Hotels' first expansion outside of Asia, is set to open in Westminster, London this August.
To celebrate, Tune Hotels is offering rooms from one penny on certain days from June 29, bookable online at the group's website, tunehotels.com.
There will be 1,000 rooms available in the promotion, to be released on "TuneDays" through June and July.
Following the low-cost model of its sister airline, Tune Hotels claims to offer the basics - a bed, a shower and security - but charge for the extras normally provided in hotels.
Eight hotels under the Tune Hotels brand are currently in operation in Malaysia and Indonesia from RM 8 (€2) per night, and the chain says that its prices in London will average £35 (€41) per night but promotional rooms will be available from £9 (€10.77).
The brand is aiming for 100 hotels in operation by 2015 (including a further 15 across Greater London), which will see it compete directly with EasyHotel, the global brand associated with low-cost airline EasyJet.
EasyHotel recently opened its 12th property in Berlin, offering an opening deal of €10 per night for a room in the Hackescher Markt.