Thursday, September 2, 2010

AirAsia conquers Hong Kong with major branding campaign

10 August 2010

AirAsia, the world’s best low cost airline, which is synonymous to the word innovation, continues to paint Hong Kong skies red with a major branding campaign which includes a series of activities across Causeway Bay, Central, major beach areas and MTR trains.

The Hong Kong public can expect AirAsia giant floating billboards across major beach areas such as Stanley, Repulse Bay, South Bay and Clear Water Bay from 7 Aug with fun and exciting promoters at the beach clad with iPads for instant registration to sign up for AirAsia’s RedA!ert email and AirAsia’s Hong Kong Facebook Page. The public can also stand a chance to win a surprise from AirAsia when they snap photos with the AirAsia team throughout this campaign by the beach.

The AirAsia brand will be hard to miss with its exciting and vibrant billboards around Hong Kong. AirAsia is bringing its presence in Hong Kong to the next level as it flies to five sexy destinations in Asia – Sabah (daily), Penang* (daily) and Kuala Lumpur (3x daily) in Malaysia; as well as Phuket (daily) and Bangkok (2x daily) in Thailand with a total of 56 flights a week from Hong Kong.

*Flights from Hong Kong to the pulsating island of Penang will be increased to DAILY from 4x weekly effective 7 September 2010.

AirAsia offers an array of services which is world-class with affordable fares. The relatively young airline, who will be turning nine in December this year has been awarded the World’s Best Low Cost Airline by Skytrax for two consecutive years for both 2009 and 2010, which has been voted by over 18 million air travelers.

This branding campaign is also in conjunction with AirAsia’s gear-up to celebrate its 100,000,000th guest flown. The great 100 million guests milestone is proof that AirAsia caters to every market including locals and expatriates throughout the region, including Hong Kong.


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